Satish Sharma Advocates for Local Brands and Indigenous Products at Srinagar Flea Market

SRINAGAR, MAY 15, 2026:- Minister for Food, Civil Supplies and Consumer Affairs, Transport, Information Technology, and Youth Services and Sports, Satish Sharma, visited the Maple and Ivy Flea Market at Amar Singh Club today, where he underscored the vital importance of promoting indigenous products and local entrepreneurship.

Accompanied by Nasir Aslam Wani, Advisor to the Chief Minister, the Minister inspected a wide array of stalls featuring fashion, handicrafts, and lifestyle brands, offering specific praise for the Kashmiri artisans and entrepreneurs participating in the event.

He noted that such platforms provide essential visibility for local startups and small businesses, allowing them to showcase the region’s rich cultural heritage and craftsmanship to a broader audience while contributing to sustainable economic growth and self-reliance.

During his interaction with exhibitors, Satish Sharma emphasized that the government remains deeply committed to fostering innovation and creating stronger market linkages for homegrown brands.

He congratulated the organizers for successfully bridging local and national talent, creating a vibrant space that encourages community engagement and provides a unique retail experience for the people of Srinagar.

Echoing these sentiments, Nasir Aslam Wani highlighted the immense creative potential within Jammu and Kashmir, stressing the need for continued collaboration between government and private stakeholders to support young entrepreneurs.

The two-day event features over 60 brands from across the country, offering a curated mix of gourmet food, handcrafted art, and interactive spaces designed to boost local commercial activity.