IIMC Jammu Concludes 6-Day AI & Digital Media Training for DIPR Officials

JAMMU, J&K | March 02, 2026 — The Indian Institute of Mass Communication (IIMC) Jammu successfully wrapped up an intensive six-day capacity-building and skill-enhancement programme today, aimed at modernizing the Department of Information and Public Relations (DIPR).

The training, which commenced on February 23, equipped approximately 50 DIPR personnel with cutting-edge expertise in Artificial Intelligence (AI) applications, advanced print media layout, and electronic media packaging. Divided into specialized batches, the curriculum covered a vast technological spectrum—from AI-based multilingual drafting and deep-fake detection to digital verification tools and AI-powered crisis communication.

During the valedictory session, Regional Director Dr. Dilip Kumar and Joint Director (Hqr) DIPR Dr. Zahoor Ahmad Raina lauded the participants for mastering complex modules including QuarkXPress, AI ethics, and cyber safety, emphasizing that these newly acquired skills are vital for navigating the evolving digital media ecology and enhancing government transparency.

Throughout the week, industry experts and academic faculty led hands-on workshops designed to bridge the gap between traditional information dissemination and modern governance needs. Highlights included sessions on AI-assisted news packaging, fact-checking for print media, and the creation of social media reels using AI tools.

Notable speakers such as Prof. Anil Saumitra and Dr. Vinit Kumar Jha Utpal provided insights into changing patterns of government communication and linguistic design. The programme culminated with the distribution of certificates, marking a significant step toward an AI-integrated public relations framework in Jammu and Kashmir.

This initiative underscores IIMC Jammu’s role as a pivotal hub for professional excellence, ensuring that state information officers are well-prepared to handle the challenges of live AI streaming, digital archiving, and visual public relations in a high-speed information era.